Tracourt Digital Signage
Small Business Marketing
Digital signs are helping companies
and organizations communicate
relevant information to their
customers at the right place and
time. Whether it is at the automobile
dealership, restaurant or in a
business, digital signs use
compelling displays of video, text,
and graphics to inform, educate or
promote. With Tracourt Digital
Signage platforms leverage the
powerful HD media technology to
help you "talk" to your customers in
crystal clear display quality at a
significantly low cost of
implementation.
Tracourt offers low cost, relevant and
engaging communication platforms
with high impact, rich-media
presentations across a network of
customer-facing digital signage
screens.
According to the SBA (U.S. Small
Business Administration)
businesses that "choose to enhance
their signage with an electronic
message display...typically see an
increase in business of 15% to
150%." Even using the smaller
number, if a business generating
$1000 daily in revenue adds an
electronic messagine centre, a 15%
increase is another $150 daily in
revenue. That translates to $54,600
per year. It's been said in retailing,
"the last dollars are the best
dollars." That means that each
additional customer adds a greater
marginal percentage of the
business's bottom line profit.
2011 Tracourt Systems, Inc. All rights reserved.
What Is Digital Signage?
Digital signage is remotely controlled distribution and playback of digital content
across networks of displays. It is used for delivering visual messages at
point-of-purchase, or at any other public venue.
Digital signage delivers what marketers are looking for today: fine-grained
targeting, consumer attention, accountability and measurable Return on
Investment. Digital signage is not TV. It is a new and unique medium that
combines the power of mass media with the precision of niche marketing. It
provides direct communication with consumers at point of decision, where the
viewer is either waiting for service or looking for the right product.
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